Bunte Salat-Gemüse-Bowl mit Avocado, Eiern, Mais und mehr

FOOD TRENDS FOR THE FUTURE

You are what you cook

Where did the food on my plate come from? How was it prepared? Does my meal fit in with my food philosophy? More and more people around the world are thinking about their nutrition, eating habits and enjoyment. Read on to find out about food trends like snackification and flexitarianism and how they are impacting our society's food culture – and what this all means for chefs and restaurant owners.

Food trends are the observable outworking of deeper shifts in our societal identities. If you learn to read them properly, you can read the codes that tell you the future.

(Harry Gatterer, Managing Director at Zukunftsinstitut, Frankfurt)

Food is more than just nutritional intake. It is about enjoyment, socialising, health and happiness. Cooking is an art form. What and how we eat is influenced by our culture and society – and, increasingly, it expresses our outlook on life.

Food can bring people together or push them apart. ‘These days, food has become a powerful means of communication,’ writes renowned food trend expert Hanni Rützler in her respected ‘Food Report 2020.’

Restaurateurs and chefs are at the centre of all of this ... and it can be scary. But it doesn't have to be. There is huge potential in the growing significance of food. Plus, despite media reports of growing numbers of restaurant closures and the age-old problem of finding staff, industry sales in Germany grew year on year from €30 billion in 2011 to over €39 billion in 2017. Statistics portal Statista predicts further growth, reaching €45 billion by 2023. The out-of-home market is growing in the USA, too, with sales of $560 billion in 2017 predicted to rise to over $627 billion by 2020.


THESE TRENDS CAN MAKE OR BREAK BUSINESSES SO RESTAURATEURS SHOULD GET TO KNOW THEM!