“THE DISHWASHING MACHINE MUST BE VERY EASY TO USE. EVERYONE MUST BE ABLE TO WORK WITH IT.”
McDonald’s Hazeldonk Oost on the A16 motorway in the direction of Rotterdam is the busiest of the 250 branches in the Netherlands in the summer months. Coach-loads of tourists come in and out in this period meaning it is either feast or famine in the restaurant. “If several buses arrive at the same time, this means a lot of extra guests at once. And they all want served quickly”, says restaurant manager Stefan Krak.
As a fast food restaurant, McDonald's is second to none, when it comes to the art of serving fast, fresh food. As a result, the chain has come up with various techniques, such as the kiosks at the entrance. Here the guests can place their own order and send it directly to the kitchen. Waiting in the queue has been considerably reduced as a result. The order kiosks also create less waste, one of the five topics that makes the difference for the largest restaurant chain in the world with 37,000 branches in over 100 countries and 69 million guests a day.
